His grandfather was musician Murray Bernthal.
The company has been criticized for exploiting drunken college students who will later regret their performance in a porn film.
The studio claims it gets hundreds of invitation letters a month from students across the country who want them to come to their school.
It is one of the first companies to pioneer the videos of adult entertainment.
The announcement encouraged non- clips only of between 1 and 2 minutes in length shot by on the grounds of their college.