Her campaign images were shot by photographer Kim Hee June and directed by Qiu Bohan.
In October, she became the Global Ambassador for the French fashion house, joining label-mate G-Dragon.
Chum Churum, a brand under , suffered losses due to the impacts of the , but after securing Jennie to promote their product, it was reported that sales had recovered by 14-15%.
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Hera's first lip advertisement with Jennie, called the Red Vibe lip series, saw an increase in sales five times higher than Hera's previous lip product.
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